Q4 2020 Performance of Top Wellness Apps on Android in Europe

In the fourth quarter of 2020, the European Android market for wellness apps saw varying performance trends among the leading applications. Sensor Tower data gives us a closer look at these trends for the top 5 wellness apps.

Headspace: Sleep & Meditation witnessed a notable spike in downloads in mid-October, reaching roughly 74K, before stabilizing to around 38K by the end of December. Weekly active users peaked at approximately 451K in late November, with revenue seeing its highest at nearly $119K in the same period.

For Calm - Sleep, Meditate, Relax, downloads hit a high of approximately 77K in the last week of December, contrasting with a low in late November of about 34K. Active users fluctuated, reaching a high of around 351K in mid-October, and the app's weekly revenue saw a peak of over $103K in late October.

The French app Mindfulness with Petit BamBou showed a download peak of nearly 48K in late October, with active users reaching a high of around 251K in the same month. Revenue trends for Petit BamBou were more stable, with a slight dip to around $33K in late December.

Turkish app Meditopia: Sleep & Meditation had its highest downloads in late September with over 159K, but this figure gradually declined to about 76K by the end of December. Active users saw a peak of approximately 679K in late October, while the app's revenue saw a modest increase to around $32K by the end of the quarter.

Lastly, Waking Up: Beyond Meditation experienced a steady increase in downloads, culminating in over 4K in the last week of December. Active users showed an upward trend, reaching over 21K in the same period, while revenue also saw a slight increase to about $21K.

Overall, the trends show that while some apps like Headspace and Calm maintain a strong presence in both downloads and active users, others like Meditopia and Petit BamBou have significant user bases that contribute to a diverse wellness app market in Europe. For more detailed insights, Sensor Tower's platform offers a comprehensive view of the app ecosystem.